Ejaz Hussain.
I run Launch Nest Studio and have for about six years. Almost everything I know I learned by shipping it, watching it break, and fixing it before anyone noticed. FormaOS is the clearest example: a compliance platform with multi-tenant data, billing and access control that I designed, built and still operate for paying customers. Around it sit a shelf of sites for real estate, fashion, jewellers, a rug shop and a documentary photographer’s archive, all held to the same bar, which is that I’d be happy to be caught using them.
Software is the part people ask about; it is not most of what leaves here. One week is a database schema, the next is an identity, a set of photographs relit until they read like a film, thirty suburb pages built to rank, or a migration off WordPress that nobody is supposed to notice happening. I do the design and the code, because handing one of them to someone else is where projects usually go wrong.
I did not come up through an engineering team. I spent seven years in customer-facing jobs first, including a stretch at Red Energy, which is where I learned that the thing a client asks for is usually two questions away from the thing they need. Before that: IT support, consulting, a CCNA, and enough hardware to know exactly how systems behave when they fall over. Graphic design, video editing and a bit of teaching did the rest.
What I take on
Marketing and brand sites
The site a two-person business needs to be taken for a twenty-person one. Fast, indexable, and designed so the first scroll does the selling.
Web apps and SaaS
Auth, billing, tenant isolation, background jobs, the whole product. FormaOS is what that looks like when the client is me.
E-commerce
Storefronts built around how the shop actually sells. Kabul Fashion has no cart, on purpose: every dress there is fitted in person, so an order is a conversation.
Design systems
Typed components, a type scale and motion rules the next developer can’t break by accident. Cheaper than a redesign every quarter.
Technical SEO and performance
Programmatic pages, structured data, Core Web Vitals held under real traffic. Speed Service turned twelve services and twenty-two suburbs into 234 pages that rank.
Brand and motion
Identity, art direction, and the kind of motion you only get by scrubbing real frames under the reader’s hand. You’ve been watching it.
How one went
One project, by its dates: batoor.com, for the photographer Barat Ali Batoor, in 2026.
- 8 September
I read before I drew anything: twenty years of his press, his old site in the Wayback Machine, the pages for his film. The brief I wrote from it settled most of the site before a page of it existed.
- 9 September
The first build, in a day. His archive restored, every page in English and Hazaragi, and a preview he could open that night.
- 10 September
I threw the first look out. It was tasteful in the way everyone’s default is, so it was redesigned from the type up: one face for the record, another kept for his own words, and lapis blue for the stone of Badakhshan.
- 11 September
The archive recounted pixel by pixel: 236 photographs, not 237, because one had been uploaded twice. The same day the opening lost its shader. It was re-rendering his photographs, and the camera should move, not the pixels.
- 15 October
He signed it off, and it was switched on the same day.
- 17 October
The last of it: his interviews gathered on one page, every page ending on one of his photographs, and an audit of every one of its pages, their links and their images.
What I actually use
EngineeringNext.js, React, TypeScript, Node.js, Supabase / Postgres, Stripe billing, Auth / SSO / SCIM, Background jobs.
Interface & motionTailwind CSS, GSAP / ScrollTrigger, Framer Motion, WebGL / Three.js, Design systems, Accessibility (WCAG).
DesignUI / UX design, Brand identity, Figma, Motion design, Graphic design, Art direction.
GrowthTechnical SEO, Core Web Vitals, Programmatic SEO, Answer-engine optimisation, Analytics, Conversion.
If it’s on this list, I’ve shipped with it.
The rest is in the work.
Open the work